Jordan Housman joins CrossTower to expand institutional business

Jersey City, NJ, February 8, 2023CrossTower, Inc., announces it has hired Jordan Housman as Director of Institutional Sales. Jordan will be responsible for leading the company’s institutional sales efforts, and expanding its presence in the institutional market.

CrossTower has seen significant uptick in institutional customers growth in 2023 as more traditional financial players become increasingly interested in the potential for crypto to deliver strong returns and diversify their portfolios.

“As the regulatory infrastructure for securely trading crypto assets continues to develop, CrossTower expects institutional adoption is likely to continue its upward trend. We are pleased to welcome Jordan, who brings a wealth of experience in institutional sales to the team. His expertise will be instrumental in driving the company’s institutional sales efforts and furthering its presence in the institutional crypto arena as it continues to expand”, said Kapil Rathi, Chief Executive Officer at CrossTower.

“I am thrilled to join the team at CrossTower as a Director. I have a deep passion for the crypto industry, and believe in the potential of this innovative platform to drive growth and transformation in the financial world. I am looking forward to contributing my expertise, and working with the talented team at CrossTower, to help take the exchange to new heights,” said Jordan.

Jordan brings a wealth of experience in institutional sales, having previously been employed at BlockFi as a Senior Sales Trader for multiple years. He has a deep understanding of the institutional market, and a proven track record of success in building relationships with institutional investors.

Jordan earned a Bachelor’s degree in Business Management from the University of Florida.